Stories this week:
- ICON Exhibit VP loses fight with cancer
- 40th CES defined by new convergence of broadband, content and consumer electronics
- BlogWorld set for Las Vegas, Nov. 8-9
- New Orleans welcomes Whirlpool Corporation's annual sales meeting
- 2007 IAEE Chairman looks to the year ahead
- ARAMARK strengthens commitment to diversity efforts naming Johnson-Reece VP of Diversity
- Orbus executives promoted
- VisitPittsburgh Executive Vice President Robert Imperata Elected as PaSAE Chair-elect
- Reed Medical Education appoints new VP, general manager
- Is your exhibit program living up to its potential?
- Industry rates Domotex Hannover 2007 a huge success
- 1105 Media acquires Florida Educational Technology Corp.
- Nationally recognized vehicle graphic company bluemedia reaches milestone
with 2,500th vehicle graphic
- New Orleans CVB issues 2007 State of the City update
TRADE SHOW OBITUARY
ICON Exhibit VP loses fight with cancer
FORT Wayne, Ind. — James (“Jim”) L. McCrady, 51, vice president of sales for ICON Exhibits, passed away on Jan. 12, 2007 after a three-year battle with cancer.
An 18-year veteran of the exhibit design and production industry, McCrady had served ICON Exhibits as a sales executive before assuming overall management of the Company’s national sales organization.
He graduate of Indiana University in 1977 and completed numerous university-level executive development programs. He served on committees of the International Exhibitors Association and the Exhibit Designers and Producers Association, and had given educational presentations on trade show marketing at TS2 and other industry forums.
He was born in Fort Wayne, Indiana and graduated form Carroll High School in 1973.
Commenting on Jim McCrady’s passing, Michael V. Parrott, president of ICON Exhibits, said: “Jim McCrady had a deep belief in and passion for trade show marketing. To his customers, he was an acknowledged expert. To his work mates, he was a treasured mentor. He was a friend to all and a true credit to our industry. He will be missed very much.”
He is survived by his wife, Kathy, his sons Brian McCrady of Indianapolis and Michael McCrady, a student at Purdue University. Other members of his family include father and step-mother, Donald Sr. and (Jan) McCrady of Fort Wayne; brothers, Don (Joy) McCrady Jr. of Fort Wayne, Michael (Beth) McCrady of Albany, Ind. and Pat McCrady of Fort Wayne; sisters, Kathy (Arnie) Simonse of West Virginia and Mary (Jim) Parker of Fort Wayne.
2007 CES defined by new convergence
of broadband, content and consumer electronics
World's Largest Technology trade show attracts record international attendance;
Garners ground-Breaking Partnerships Between the CE and Content Industries
LAS VEGAS — (Business Wire) With 1.8 million net square feet of exhibit space - the largest show floor in its history - and over 140,000 attendees from across the globe experiencing the latest consumer technology products from 2,700 exhibitors, the 2007 International CES reinforced its status as the world's largest consumer technology tradeshow. Produced by the Consumer Electronics Association and celebrating its 40th anniversary, the 2007 International CES ran Jan. 8-11 in Las Vegas.
"The 2007 International CES succeeded beyond our expectations," said Gary Shapiro, president and CEO of CEA. "It had buzz and optimism and attracted the world leaders of the content, technology and services, communications and automobile industries."
The CES show floor buzzed with more than 20,000 exciting product launches and major partnership announcements, spanning across industries and connecting consumers with more features, services and control of the content incorporated into electronic devices. A new convergence of CE devices emerged on the show floor, combining existing product categories with new digital content and services to create unique, multi-functional products.
"We had a record-breaking show with 2,700 exhibitors filling more than 1.8 million net square feet of show space," said Karen Chupka, senior vice president of events and conferences at CEA. "The shift of our high-performance audio and home theater exhibitors to the Venetian, the 23 Tech Zones and the focus on qualified trade attendees combined to produce what many called the best ever International CES. We also set a record with international attendance of over 26,000."
With high-definition television (HDTV) taking the industry by storm, a surge of display technologies debuted on the show floor, with record-breaking sizes and even greater resolution. Other technologies exploding on the show floor included the hottest products in digital imaging, robotics, in-vehicle entertainment, content-shifting devices and gaming. Additionally, the latest advancements in high-performance audio and home theater were on display at CES' newest venue for 2007, the Sands Expo and Convention Center/The Venetian.
In addition to the world's largest display of consumer electronics, the 2007 International CES also featured a distinguished lineup of industry speakers. Featured CES keynoters included Microsoft's Bill Gates, Motorola's Ed Zander, Disney's Robert Iger, Dell's Michael Dell and CBS' Leslie Moonves. The CES Industry Insider Series, with a new home at the Las Vegas Hilton Theater, featured industry heavy-weights including Nokia's Olli-Pekka Kallasvuo and Cisco's John Chambers, as well as leading executives from major broadband, cable, satellite and telecommunications companies, and FCC Chairman Kevin Martin.
The International CES independently audits attendance and a final attendance number should be available by April. For more information on the 2007 International
For more information on the 2007 International CES, including keynote transcripts, photos and a complete list of conference sessions, visit http://www.CESweb.org, the interactive source for all CES information. The 2008 International CES is scheduled for Jan. 7-10, in Las Vegas.
BlogWorld set for Las Vegas, Nov. 8-9
Industry’s first-ever trade show and conference will blend corporate and individual interests in this prolific form of new media communications.
SAN DIEGO — Blogging, the increasingly popular form of online communications, will assume a new level of importance in the business community next year with the launch of the inaugural BlogWorld & New Media Expo, slated for the Las Vegas Convention Center, Nov. 8-9, 2007. The event, which will combine elements of the corporate communications world with the needs of active, individual “bloggers” will be the first gathering of its kind.
According to show producer, Libby Durfee, the event will provide a platform for businesses to connect with established corporate and mainstream bloggers, vloggers (video bloggers), podcasters, Internet radio broadcasters, and other new media outlets seeking the latest technologies. She said it is the only tradeshow, exhibition and conference designed to support the dynamic industry and business of blogging.
The event will also feature a comprehensive seminar program, led by experts in each field, appealing to specific blogging needs, such as increasing readership, monetizing a blog, and the influence of blogs in politics. One of the conference tracks will address the needs of businesses that are already active in the blogosphere or are interested in taking advantage of the tremendous opportunities blogging offers as this form of communication gains recognition as an increasingly significant factor in the coming years.
Recent research conducted by Pew Internet & American Life Project reveals that 12 million American adults maintain a blog, while about 57 million American adults read blogs.
Durfee said “with two new blogs being created every second (according to leading blog tracking company, Technorati), and with 147 million Internet users in this country alone, there is tremendous growth potential for companies participating in the blog arena.”
BlogWorld, which will encompass 40 thousand square feet of space at the Las Vegas venue, will also host the Weblog Awards, recognizing the best blogs of the year from several categories.
Many of those same categories form the core of the audience that will attend this first-ever blogging industry trade show and conference. Durfee said while BlogWorld is open to all active bloggers, it will target several key segments, including: business, technology, politics, sports, lifestyle and culture, general news, and “milblogs” (active duty and retired military personnel who blog).
“This will be the first opportunity for many of the companies in the field to enjoy a face-to-face relationship with the end-users who ultimately can play a significant role in a brand’s acceptance in the blogging community, “ said Durfee.
Exhibitors will be drawn from the ranks of web hosting companies, blog publishing software, design companies, wireless services, hardware and software brands, RSS syndication services, podcast services, online advertising networks and other products directly involved with this growing communications phenomenon.
Information regarding exhibiting at BlogWorld & New Media Expo can be obtained at the Web site www.blogworldexpo.com or by calling 858-309-4747.
New Orleans welcomes Whirlpool Corporation’s
annual sales meeting
- Employees, executives participate in community service projects setting momentum for healthy 2007 convention schedule, upswing in corporate meetings business
NEW ORLEANS — The New Orleans Metropolitan Convention & Visitors Bureau hosted more than 1,000 employees and executives of Whirlpool Corporation this past week for its Annual Sales Meeting held Jan. 15-18. The meeting was headquartered at the New Orleans Hilton Riverside Hotel.
During their stay, Whirlpool employees volunteered with New Orleans Area Habitat for Humanity to continue the rebuilding of New Orleans' residential areas. This "voluntourism" project is just one of the many that have poured into New Orleans in the past 18 months. Through its partnership with Habitat for Humanity and partnering organizations, Whirlpool has donated roughly 3,000 appliances for community and homebuilding efforts in New Orleans and the Gulf region.
“Since 1999, Whirlpool Corporation has donated a range and refrigerator to every Habitat home built in North America, and every year, thousands of our employee volunteer their time to support the work of Habitat," said Sam Abdelnour, vice-president sales, Whirlpool North America. "We believe if we work together in partnership with other organizations, we can help build the lives of individuals and families around the world. We are thrilled to bring our entire North American sales organization to the great city of New Orleans for this week and to partner with Habitat for Humanity in New Orleans to engage our sales force in meaningful work of New Orleans Area Habitat for Humanity.”
Stephen Perry, president and CEO of the New Orleans Convention & Visitors Bureau, credits Whirlpool with being major players in the rebuilding of New Orleans.
“Whirlpool's commitment to community involvement through volunteer opportunities such as Habitat for Humanity is a gift New Orleans cannot say thank you for enough. Whirlpool's faith in hosting an annual sales meeting in New Orleans speaks volumes not only economically, but emotionally,” Perry said.
The New Orleans CVB has retained approximately 70 percent of its 2007 meetings business booked before Katrina. However, corporate America is discovering New Orleans as a meeting destination, bringing new, shorter-term meetings business to the city. Many corporations are drawn to New Orleans for the wealth of "voluntourism" opportunities available during meetings to expand strategic philanthropic and branding efforts. Maritz Travel Company, Delta Airlines, IBM, Continental Airlines, Coca-Cola, Anheuser-Busch Companies, Inc., Volkswagen, Avaya and other corporations have hosted or soon will host corporate meetings in New Orleans.
The coming months bring a wealth of activity to the Big Easy. New Orleans will welcome 2,500 meeting professionals with Meeting Professionals International's annual conference next week; a boisterous and healthy Carnival crowd for the Mardi Gras season, Feb. 9-20; the New Orleans Jazz & Heritage Festival; the New Orleans Wine & Food Festival and French Quarter Fest.
The Healthcare Information & Management Society, American College of Cardiology, and Risk & Insurance Management Society are major city-wide conventions, each bringing up to 30,000 delegates to New Orleans this spring.
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees and more than 60 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.
Additional information about the company can be found at http://www.whirlpoolcorp.com.
2007 IAEE Chairman looks to the year ahead
At Expo! Expo! IAEM’s Annual Meeting & Exhibition 2006 in San Diego, Jeff Price officially stepped into his role as 2007 Chairman of the Board of the International Association of Exhibitions and Events (IAEE, formerly IAEM). Here, he shares his vision for the year ahead:
“The year 2006 certainly was a good year for our industry. We saw growth in virtually every metric that we measure. Growth in the amount of sold space, growth in the number of companies that bought this space, and growth in the number of attendees that visit our shows. We also saw for the first time ever that more money was spent on live events than was spent on B2B publishing. While this bodes well for our industry, we still have our issues that we continue to deal with, and I for one am glad that IAEE is there to help us.
As the new Chairman for the ‘new’ IAEE (formerly IAEM), I have just a few areas that I want to focus on during the coming year. First is my desire for us to have some fun. It started with the closing party at the recently held annual meeting in San Diego. Instead of the usual black tie affair, this year we had a beach-themed casual event that seemed to be a big hit with everyone I talked with. Throughout the year we will continue to develop new ways to enjoy all the various meetings and events that IAEE puts on. At the end of my term as Chairman, we will have the biggest PARTY ever at the annual meeting in Vegas, so put that one on you calendar now.
Coming together as an industry is why I joined the Board of IAEE in the first place, and I will be reaching out to other industry associations from around the world to see how we can work together to help our respective members. Issues like lobbying Washington (and other nations) to ease visa requirements for our trade show participants can be much more effective if we work with others. We can and we need to. We can also work together on education.
Speaking of education, IAEE has perhaps the finest educational programming available for people in our industry. Our CEM Learning Program is growing throughout the world. We had 181 new CEMs this year with 104 coming from overseas. And while this is great, we can do still more. I want to see expanded educational programming for our membership at the two ends of the experience spectrum – those just entering our industry and those (like me) that have been around for a long time.
Lastly, with the “new” IAEE come changes to our association. Most notably is that our membership has grown. Our ranks have swelled to more than 6,000, which is more than twice the number this time last year. With twice the membership, I would like to see twice the number of folks involved in our association. So, my plea to you is this – if you have some time and have some talent, please get involved. Let us know how you might like to help. If you want to help and just do not know where to begin, we will help. Let us give back to our industry, just a little; after all, it has been good to many of us. In the process, you will develop new friends or find new business or learn new strategies or maybe just maybe … have some FUN!"
PEOPLE MAKING NEWS
ARAMARK strengthens commitment to diversity efforts naming Johnson-Reece VP of Diversity
PHILADELPHIA—(BUSINESS WIRE) To further strengthen and promote ARAMARK’s commitment to diversity, the global professional services company has named Nicole Johnson-Reece as Vice President of Diversity. In this newly created position focused solely on diversity efforts, Johnson-Reece will report directly to Lynn McKee, Executive Vice President of Human Resources. She will lead ARAMARK in the continued development of the company’s comprehensive diversity strategy, Kaleidoscope.
“Nicole is an accomplished executive with an impressive background in diversity and inclusion, marketing, finance and human resources,” said McKee. “We are very pleased she has joined our team and look forward to working with her to further ARAMARK’s commitment to our people, our customers and our clients.”
Based in Philadelphia, ARAMARK is a professional services organization, providing world-class environments, experiences and outcomes for clients and customers in 18 countries.
Johnson-Reece joins ARAMARK from Cendant, a global hospitality company, where she worked since 1999. Most recently Vice President of Global Diversity and Inclusion for Cendant Hospitality Group, Johnson-Reece led diversity and inclusion strategy for the company’s four hospitality business units. At Cendant, she designed and launched the company’s first Women’s Leadership Initiative, worked to fully integrate diversity and inclusion into all associate and franchisee training programs, and grew and established relationships with key minority and community organizations.
A member of the boards of the Multicultural Foodservice and Hospitality Alliance, American Hotel and Lodging Association (Multicultural Advisory Committee) and the University of Houston–Hospitality Institute Diversity Initiative, Johnson-Reece has been asked to speak on diversity-related topics at several industry and professional meetings, and has been featured in The Advertiser, National Hotel Executive, and AAHOA Hospitality magazines.
She was named one of the “Top Blacks in the Lodging Industry” by Black Meetings and Tourism magazine in 2005 and 2006, and one of the 2005 “Top 100 Blacks in Corporate America” by Black Professionals magazine. Johnson-Reece earned her Bachelors of Science degree in Economics from Rutgers University.
Learn more at the company's Web site, www.aramark.com.
Orbus executives promoted
Mary Rita Crowe as vice president of sales
Orbus is announced the promotion of Mary Rita Crowe to the position of vice president of sales. Crowe, who has a background in sales and marketing, has been with Orbus since its launch in 2001, where she had been at the forefront of their sales and marketing activities. She currently leads a team of 28 salespeople.
Mary Pence as marketing director
Mary Pece joined Orbus as Marketing Manager in the summer of 2004 and proceeded to single-handedly spearhead the design and development of the Orbus brand. Pence has a long and extensive background in marketing, graphic design and professional photography and Orbus is proud to announce her promotion to the position of Marketing Director.
Aaron Kozar as director of graphic operations
Aaron Kozar, who has many years of experience within the tradeshow graphics industry, the last six of which have been as Orbus graphics manager, has been promoted to the position Director of Graphic Operations. Kozar has been the primary lead in the evolution and development of Orbus in-house graphics department and has helped to build this segment of their operation into a significant part of Orbus¹ overall business.
VisitPittsburgh Executive Vice President Robert Imperata Elected as PaSAE Chair-elect
PITTSBURGH — Robert Imperata, executive vice president of VisitPittsburgh, was elected to the position of Chair-elect of the PaSAE Board of Directors. Imperata is the first officer west of Harrisburg to be elected to this position.
“I’m honored to be Chair-elect of the PaSAE board. As a long-standing member of this organization, I understand the importance of its mission and initiatives,” said Imperata. “It will be a pleasure leading the team that works to facilitate the programming and networking opportunities offered by PaSAE.”
“Mr. Imperata’s long history with the organization and his stellar contribution to the industry make him ideally suited for this position,” noted Joe McGrath, president and CEO of VisitPittsburgh. During his many years of involvement with PaSAE, Imperata chaired several board committees, including the membership committee.
PaSAE (formerly known as the Pennsylvania Society of Association Executives) is the only statewide association solely dedicated to advancing and representing the community of association and non-profit business. The organization counts numerous Pennsylvania associations among its membership. These state associations constitute an important meetings and conventions market for Pittsburgh.
Reed Medical Education appoints new VP, general manager
NORWALK, Conn. — Reed Exhibitions' Contemporary Forums announces the appointment of Mike Moreno as Vice President, General Manager of Contemporary Forums (CF), reporting to Megan Forrester, Sr. VP, Healthcare and Life Sciences portfolio. In this role, Moreno oversees all operations of CF's existing 35-plus meetings, developing a strategy to increase educational grant support and working closely with CF president, Dwight Stump, on value creation through new business development and CF's partnership established with Elsevier Health Science.
Contemporary Forums Inc., a leading producer of medical education events for nurses, physicians and other healthcare professionals, was acquired by Reed in May 2006. Based in Dublin, CA, Contemporary Forums serves more than 12,000 healthcare professionals and offers accredited continuing education conferences for nurses and physicians in areas such as pediatrics, neonatal care, psychiatry, women's health, obesity, neurology and critical care.
Mike brings a proven track record of leadership and growth to Contemporary Forums and Reed Exhibitions. He has worked in both entrepreneurial environments and large corporate structures and has extensive experience in content-driven events and conferences as well as tradeshows and meetings. Recent tenures include Key 3 Media, Nth Degree, and Reatrix Systems.
Reed Medical Education, the healthcare unit of Reed Exhibitions North America, has seen tremendous organic growth since its inception in 2004. Working closely with sister company Elsevier Health Science, Reed organizes the Oncology World Congress and partners with Elsevier to produce Supportive Oncology, Community Oncology and has launched Women's Health Congress in Nov. 2006.
On a broader basis, the Life Science/Healthcare group at Reed Exhibitions has grown from two exhibitions in 2004 (INTERPHEX and INTERPHEX Puerto Rico) to include 11 exhibitions, conferences and congresses this year in the United States and Puerto Rico. A 12th event, PharmaMedDevice, launches in early 2007 alongside INTERPHEX New York.
Is your exhibit program living up to its potential?
By Barry Siskind
When I reflect on my childhood, these words spoken by my teachers still haunt me,” He has the ability but he is not living up to his potential.” The same comment can be applied to all parts of your life from your career choice to your exhibit program. In each case you need to know if you are living up to your potential. If not, then you are wasting an incredible amount of energy, resources, hopes and talents. Living up to your potential demands that you strive to be the best you can be at all times and that is often a tall order to fill.
Let’s look at your exhibit program. Are you getting stellar results for your effort or are your results suffering from a lackluster malaise due to complacency? Do you even know the results you are getting?
An exhibit marketing program has the ability of helping you achieve lofty goals. It requires some real soul-searching to ensure your efforts live up to your expectations. Statistics prove that a trade shows or special events can help you achieve your marketing goals. It’s your job to help it reach its potential.
[READ ENTIRE COLUMN]
By Julie O'Connor
JULIA SAYS ...
If Everything that Happens BEFORE the Show is Marketing,
If Everything that Happens AFTER the Show is Sales
Then What Happens AT the Show?
1. IS IT CHATTER OR IS IT WOMMA?
Sure, folks talk about you, your products and your company. There is a theory that says any mention or publicity – even bad publicity – is good for you. Now how dumb is that?
Here’s why I’m really excited about a concept – WOMM. It helps you separate out the chatter, the pseudo-networking, those random "did you hear..." or "let me tell you..." throw-away phrases, and the good vs bad gossip. It’s simply Word Of Mouth Marketing.
And now there is an official organization. WOMMA. Check the site, understand the concept, see how it can work to improve your PR.
What is WOMMA?
WOMMA is the official trade association for the word of mouth marketing industry. Our members are the experts and innovators who have mastered the art and science of creating genuine customer enthusiasm, amplifying it, and sharing it with future fans. Our mission is to build a thriving profession based on best practices, effective standards, and ethical leadership.
2. GET YOUR PASSPORT - NOW
The Travel Industry Association of America launched a new website -- www.GetAPassportNow.com -- to provide information to travelers about documents and deadlines mandated by the Western Hemisphere Travel Initiative. The site also provides links to help U.S., Canadian and Mexican citizens obtain passports. "The message is that if you want to travel to or from the U.S., get a passport," said Roger Dow, president of TIA. According to the group, 40 percent of Canadians and just 27 percent of Americans currently have a passport. The TIA is encouraging all travel industry partners to provide links to the site on their web pages in order to increase those percentages
This is the easiest site to go to for new information about US passport rules that go into effect January 23, 2007.
Enjoy Your Next Show!
Julia O'Connor is a speaker, author and a consultant fore Trade Show Training, Inc.
She can be reached at (804) 355-7800, e-mail julia@TradeShowTraining.com or visit www.TradeShowTraining.com.
Industry rates Domotex Hannover 2007 a huge success
- Strong response: International floor covering industry event pulls in 44,000 trade visitors
- Strong international profile: Foreign visitor contingent climbs to 60 percent
- High caliber of visitors: 71 percent of trade visitors from senior management
- Maximum drawing power: Special presentations a major visitor magnet
HANNOVER, Germany — Domotex Hannover 2007 is being hailed by the international carpet and floor-coverings industry as a huge success. Industry representatives were extremely pleased with the show, saying it had delivered the high volume and caliber of business leads they had anticipated going into the event. The global showcase for carpets and floor coverings was attended by 44,000 trade visitors from more than 100 nations, up slightly on the attendance figures of 43,855 in 2005, the last directly comparable year.
This year there were 1,360 exhibitors (2005: 1,244), and the net display space occupied by exhibitors was up slightly to 90,142 square meters (2005: 90,124 square meters). Stephan Ph. Kuehne, Member of the Managing Board of Hannover-based Deutsche Messe AG, summed up the event as follows: "Our exhibitors and visitors are delighted. DOMOTEX has once again set the beat for the new floor coverings business year. You couldn’t help but notice the positive mood swing."
DOMOTEX's international appeal continues to grow unabated, with 80 percent of all exhibitors and 60 percent of all visitors at this year's event coming from outside Germany, as compared with 78 and 56 percent, respectively, in 2005. "This confirms DOMOTEX's leading status among international trade fairs of its kind," reported Kuehne.
Strong Growth in Trade Visitor Numbers from Abroad
DOMOTEX this year revealed pleasing growth in the already strong contingent of senior corporate decision-makers in attendance. This was clear from the visitor survey, with 91 percent of trade visitors describing their input into their companies' capital investment decisions as "advisory" to "decisive" (2005: 87 percent). Seventy-one percent of all trade visitors described themselves as belonging to senior management (2005: 68 percent).
Trade professionals attend DOMOTEX to gauge the market, learn about the latest innovations and trends, and do business. This is testimony to the event's strong professional focus, cementing its status as the number one platform for generating business leads in the floor coverings industry.
DOMOTEX pulled in 26,300 visitors from outside Germany, including 61 percent from
Europe, with good growth from Italy, France and Poland. Equally pleasing was the statistic for the number of trade visitors from the U.S., which was up 15 percent this year to reach 2,300.
Visitors came predominantly from the floor covering wholesale and retail sectors, the skilled trades (interior decorators, painters, parquet/floor fitters), and the sectors of architecture, interior design, and manufacturing. The interior design, contract flooring, furnishing and furniture sectors in particular yielded good growth in visitor numbers, as did the wood wholesale and retail trades.
Exhibitors Extremely Satisfied
Exhibitors were impressed with the general buzz and buoyant mood at DOMOTEX HANNOVER 2007. They rated both the quality and quantity of conversations with other industry members as excellent, and singled out the event's strong international profile for particular praise. Exhibitors themselves came from 59 nations, spanning the world's continents. Belgium was the standout performer among the foreign contingents at the event, fielding 98 exhibitors on some 13,400 square meters of display space.
Next on the international honors list was Turkey, followed by the Netherlands. Many exhibitors, including a number of global market leaders from the parquet and laminated flooring sectors, reported that, thanks to strong attendance by representatives from the floor coverings and wood wholesale/retail trades, DOMOTEX 2007 had far exceeded their expectations.
Solid Springboard for the World's Growth Markets
DOMOTEX HANNOVER has a long-established reputation as the world's leading trade fair for carpets and floor coverings. But many exhibitors are now also looking to the DOMOTEX brand’s leadership in quality and expo expertise when it comes to opening up new markets. DOMOTEX asia/CHINAFLOOR in Shanghai, for example, is enjoying double-digit growth, and this year (28 to 30 March) is expected to field 850 exhibitors and 35,000 visitors and occupy 85,000 square meters of gross display space. Similarly, DOMOTEX Middle East in Dubai got off to a roaring start at its premiere last year. It is the first trade fair in the entire Middle East region to focus exclusively on floor coverings of all kinds and was completely sold out weeks in advance. In fact, the response was so strong that the organizers had to increase the gross display space from 12,000 to 14,000 square meters. "Following this highly successful debut, it was clear to us that DOMOTEX Middle East was here to stay as an annual event," said Kuehne. The next show (11 to 13 June 2007) is expected to grow to 18,000 square meters and attract some 300 exhibitors.
The next DOMOTEX HANNOVER will be held from Saturday, 12 Jan.-15, 2008.
Visit www.domotex.de for more information.
1105 Media acquires Florida Educational Technology Corp.
CHATSWORTH, Calif.—1105 Media, Inc., recently announced it has acquired the Florida Educational Technology Corporation, producer of the annual FETC Conference, one of the oldest and largest education technology conferences focusing on the K-12 market. Terms of the transaction were not disclosed.
“We are delighted to add a conference of the stature and importance of FETC to our portfolio,” said Neal Vitale, president and CEO of 1105. “This acquisition is an important step in the expansion of our live events business serving the educational market.”
Started in 1981, FETC now draws more than 8,000 attendees pursuing the use of technology in teaching and administration and more than 500 companies showcasing their technology solutions for the education market. More than 250 sessions and workshops are offered for teachers, principals and deans, district administrators, curriculum designers, media specialists, and technology directors.
“The acquisition of FETC by 1105 presents a terrific opportunity for us to grow the event and serve even more administrators and educators who seek to transform education through technology,” said Mike Eason, Executive Director of FETC. “FETC has deep roots in the education community, drawing 40 percent of its attendees from across the country, and the additional resources within 1105 will allow us to increase our reach to an ever-growing national audience.”
“The Board of Directors is excited by the 1105 Media acquisition of the FETC conference,” said Larry Nanns, President of the FETC Board of Directors. “The corporate depth and experience of 1105 will enhance an already successful conference and enable it to become an even greater experience for educators. Our board looks forward to continuing our advisory role in developing powerful programming for future conferences.”
FETC will be merged into the 1105 Educational Technology Group, led by Group Publisher Wendy LaDuke. This division includes the monthly T.H.E. Journal and Campus Technology print publications, five Web sites, nine eNewsletters and live events for the higher education technology market.
“The strategic acquisition of FETC adds the key element of an influential, respected and well known live event to our Education Technology Group portfolio,” said Group Publisher Wendy LaDuke. “We believe our readers and advertisers will gain tremendous benefits from the added value FETC brings to our business.”
“Those of us who have been associated with FETC since its beginning have seen many changes, yet the conference has continued to grow and prosper. I am excited with this latest change as I think it guarantees that FETC will continue to be one of the most successful educational technology conferences in the country,” said David Brittain, former Florida State Director of Technology.
1105 Media, Inc., is a leading provider of integrated information and media in targeted business-to-business markets, including specialized sectors of the information technology community; industrial health, safety and compliance; security; environmental protection; and home healthcare. 1105's offerings span print and online magazines, journals and newsletters; seminars, conferences and trade shows; training courseware; and web-based services. 1105 Media is based in Chatsworth, CA, with offices throughout the United States; it was formed on April 7, 2006, by Nautic Partners LLC, Alta Communications and Neal Vitale, to acquire 101communications, LLC, and Stevens Publishing.
Arizona-based bluemedia has made a name for itself in supplying the need for clutter-cutting "out-of-home" advertising through its Vehicle Graphics division, most notably becoming the pioneer in turning the Arizona business market on to vehicle wrapping as a highly sought-after marketing tool. A tour bus wrapped by bluemedia for "Comedy Central Live Presents Carlos Mencia: The Punisher Tour" marked the 2,500th installed vehicle graphic. Comedy Central is one of many companies to invest in vehicle wraps as a key component of its marketing strategy. www.bluemedia.com (Photo/Business Wire)
Nationally recognized vehicle graphic company bluemedia reaches milestone with 2,500th vehicle graphic
TEMPE, Ariz. (BUSINESS WIRE)--Industry-leading large format graphic and vehicle wrap company bluemedia (www.bluemedia.com) today announced it has installed graphics on more than 2,500 vehicles to date for local, national and international companies. bluemedia has made a name for itself in supplying the need for clutter-cutting “out-of-home” advertising through its Vehicle Graphics division, most notably becoming the pioneer in turning the Arizona business market on to vehicle wrapping as a highly sought-after marketing tool. Since 2001, bluemedia has invested more than $1 million in digital printing technology, including: printers, laminators, software and finishing, to enhance the quality of vehicle graphics produced from its multimillion dollar facilities.
A tour bus wrapped by bluemedia for "Comedy Central Live Presents Carlos Mencia: The Punisher Tour" marked the 2,500th installed vehicle graphic. Comedy Central is one of many companies to invest in vehicle wraps as a key component of its marketing strategy.
“We first recognized that vehicle wrapping was the next big thing several years ago, and since then have seen a rapid increase in market need year over year,” said Jared Smith, president of bluemedia. “That market growth makes a lot of sense when you think about the number of in-home advertising options, from internet to TV to radio. Out-of-home is the one of the last few unavoidable media.”
Out-of-home advertising (OOH) is defined as those types of advertising that are meant to reach the consumer while he or she is not in the home. Mediums within out-of-home reach vary, but studies show that a car wrap can deliver up to 8.3 million views per year in a city of 50,000, according to an Arbitron study.
Vehicle wraps give the ability for small businesses to compete against other more capitalized bigger players, allowing them to take market share.
With continuous investment in research and development, bluemedia’s management team sets industry standards using its rigorously tested methods and new technology to provide products to marketers at competitive prices. bluemedia also offers a variety of specialty products to accommodate unique signage and graphic requirements.