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April Face-to-Face Connections event a success

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TSEA_f2f_logo Trade Show Association

CHICAGO — The Trade Show Exhibitors Association’s Face-to-Face Connections, its strategic sourcing event for the exhibit and event industry, completed its fourth successful program.

The event held April 20-22, 2011 in Chicago, Ill., at the Hyatt Regency McCormick Place was specifically designed to bring exhibitors and suppliers together to determine potential for a business match. 

All participants benefited from their pre-planned, 30-minute sessions that were private, focused and results-oriented. Utilizing only two days out of the office, Face-to-Face ConnectionsTM is the most efficient and cost-effective approach to a sales meeting. All guests attended 10–12 meetings with sellers that truly matched up with their current needs.

Suppliers were equally complimentary about the event. Each supplier scheduled 7–10 meetings with buyers who were prescreened, qualified, decision makers with a budget to purchase in 2011. They were provided a private space with no distractions for their discussions. One seller gushed, “Great environment to generate new business. (We) could never get this kind of one-on-one attention with prospects anywhere else.”

Both guests and sellers agreed they would generate, at minimum, several new business relationships and many innovative marketing ideas to take their business to the next level of performance as a result of the event. “Face-to-Face marketing is one of the best ways to build lasting relationships,” according to one guest.


For more information about becoming a vendor or attendee at the next Face-to-Face Connections, scheduled for November, 2011, please contact the Trade Show Exhibitors Association via email at face2face@tsea.org or call +1 312 842-TSEA (8732).

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