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SIGG exhibit makes impact at Natural Products Expo West

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QUINCY, Mass. — Hill & Partners, Inc., a full-service trade show exhibit design firm recently partnered with SIGG, the manufacturer of reusable aluminum water bottles, to create a custom rental exhibit for Natural Products Expo West 2011, held March 11-13 at the Anaheim Convention Center in Anaheim, Calif. SIGG, headquartered in Switzerland, specializes in 100 percent recyclable aluminum water bottles renowned for their outstanding quality and light weight. Popular among hikers and mountain climbers for their functional design, SIGG bottles also relate to today’s trend towards sustainability and are used as a fashionable lifestyle accessory.

The creative team at Hill & Partners brought SIGG to Natural Products Expo West 2011 – the world’s largest natural, organic and healthy products trade show – with a 20x20 custom turnkey rental featuring two reception areas and an integrated virtual mini showroom to display the SIGG product line.

Attendees were welcomed to the striking booth by a large SIGG logo floating against a vivid 16 foot curved white fabric configuration, a pairing that brought attention to the “showroom” portion of the booth. Internally lit floating shelves located on both the back portion of the display wall and on the inside of the two-panel storage tower displayed SIGG’s environmentally-conscious bottles, providing additional dimension to the clean lines and polished look of the popular booth. A semi-circle carpet of red and silver denoted the company’s signature colors and further enhanced the booth’s appeal.

A bubble textured uplit back wall featured the company’s dimensional logo, while two monitors located on the outside of the tower and one within the fabric wall added to the understated sophistication of the reception area to create a streamlined modern look.

“We’re proud to have the opportunity to build awareness of SIGG’s brand and product line by managing its high visibility exhibit at Natural Products Expo West 2011, recognized as the premier trade show for healthy and natural products,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations. Over the past 15 years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services. The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.




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