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Freeman buys Champion, George Fern, Immersa

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062011_Freeman_News_Wheelhouse CEO, Bob Priest-Heck with Joe Popolo, CEO of Freeman new partnership

Wheelhouse CEO, Bob Priest-Heck with Joe Popolo, CEO of Freeman announce their new partnership.

DALLAS — Freeman and Wheelhouse Solutions announced today that Freeman will acquire Wheelhouse, an experiential marketing services firm comprised of three companies.

With the purchase, Freeman aquires Champion Exposition Services, George Fern Company and Immersa Marketing. The combination of these two companies will form the premier experiential marketing firm, operating under the Freeman name.

As of June 21, Champion will be integrated into Freeman. Fern, a leading exposition services company, and Immersa, a leading experientialmarketing agency, will operate as individual brands under Freeman.

“Our respective companies were built on an unwavering commitment to providing an outstanding customer experience, with the best technology and creativity, and this commitment will remain the hallmark of everything we do,” said Joe Popolo, CEO of Freeman.

Freeman, a leading provider of integrated solutions for face-to-face marketing, and Wheelhouse have always shared similar cultures with a focus on customer service as well as respect for their people, and both companies are mindful of the opportunity to best serve the industry together in new and engaging ways. This merger broadens the range of solutions the combined organization will provide.

Wheelhouse brings award-winning creative, Eventrac technology and strategic consulting complemented by Freeman’s industry-leading services and resources including audio visual and award-winning technology such as Concierge Elite.

“The landscape of our industry is changing rapidly, and as the business expands, it is critical that we not only continue to do the basics very well, but also pioneer the movement of bringing experiential marketing to the next level,” said Wheelhouse CEO, Bob Priest-Heck. “We see this combination with Freeman as an exciting opportunity for not only our company but also for our customers who rely on us to enhance their community engagements in innovative ways.”

For additional information, visit www.FWBetterTogether.com.

Both companies chose to not disclose financial information related to this transaction. Neither company chose to not disclose financial information related to this transaction.


Freeman (www.freemanco.com) is the world's leading provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events and exhibits. Customer driven, Freeman offers a total package of solutions to our customers, with a scope of products and services unmatched by the competition. By empowering our employees to make educated, strategic decisions Freeman delivers reliable, consistent problem-solving solutions that our customers have come to rely on. With 40 offices in North America, Freeman produces more than 3,000 expositions annually, including 48% of the largest 250 U.S. trade shows, and more than 10,000 other events worldwide.

Wheelhouse Solutions is an experience marketing services company thatdefines, manages and produces face-to-face and digital experiences that bring companies and associations closer to the markets they serve. Wheelhouse Solutions is the parent organization of Champion Exposition Services, George Fern Company and Immersa Marketing. Collectively, thecompany is one of the largest event marketing and service providers in North America with locations in over 25 cities and more than 600 expertemployees producing over 1500 events annually. 

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