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Nightclub show reports successful Vegas numbers

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LAS VEGAS — The Nightclub & Bar Convention and Trade Show having wrapped its 26th annual gathering March 7-9, occupied over 176,000 square feet of the Las Vegas Convention Center with 631 exhibiting companies.

The show saw attendance rise to 31,000 attendees from last year’s 28,000 attendees. The most important beverage, bar and nightclub event of the year, the 2011 NCB Show also included the DIRECTV Hospitality Sports Marketing Conference as well as the Spirits of Mexico Las Vegas.  

“The vibe at the show this year was incredible. We couldn't be happier with the evolution of the NCB Show over its history of more than a quarter-century,” stated President of Nightclub & Bar Media Group, Jon Taffer. “This is one of the most creative, vibrant industries in the world, and I’m proud to have helped make NCB an annual platform where bar and nightclub  professionals can network with each other, sample new products, move trends forward and just share the excitement of our industry.”

Vendor Feedback

Several on-site vendors provided the following comments on this year’s Nightclub & Bar Convention and Trade Show:

“The 2011 NCB Show was the first of many for Devotion Vodka. We’re so excited to have a new brand launch here in a big way and make the impact that we did at a place I’ve been coming to for the past 17 years.”
— Drew Adelman, Devotion Vodka

"I am thrilled to see the great attendance and quality products this year, especially in the craft beer section."
— Arlan Arnstein, Vice President of Sales, Stone Brewing Co.

"The show was amazing and we will be signing up for next year’s show. We received over 280 leads and are so grateful…The owner of the company was there and he was very pleased with the turnout and complimented on how well organized the entire show was." —  Susan Montoya, Frozen Chillers

"NCB is the single greatest event to get industry professionals to try our products. To get such a targeted audience of tens of thousands of people all in one room is amazing." — Bobby Gleason, Master Mixologist, Beam Global

“Last year, the show introduced us to some great industry professionals we still work with today. This year, we gave out over 4000 samples and time will tell, but were optimistic the return will be even better this year." — Jeff Hodson, Western Regional VP Sales, Tito’s Handmade Vodka

“For a food company looking to break into the bar and nightclub space, NCB is a great resource and platform to showcase and display our products, and find new customers." — Bob McClure, McClure's Pickles

“We came here with a brand new product and this was a great experience. Way better than we possibly thought and ready to do it next year.” — Jeremy Newman, Pur3x

“This was the first time we attended the show and we loved the responses, energy and vibe of the show. “ — Kevin Kim, Touch Media Enterprises

2011 NCB Show Highlights

Vibrant nightlife events, a rocking exhibit hall, and interactive education both in the classroom and on the show floor are all part of what keeps the hospitality industry professionals coming back year after year. Highlights from the show included:
  • Mike “The Situation” Sorrentino attended the show with Devotion Vodka and participated in the ribbon cutting ceremony to open the exhibit floor
  • Tom Leykis presented the celebrity keynote address at this year’s convention, entitled “Shock and Awe! Developing a Brand Mythology for your Club or Spirit that Evokes and Promotes.” Leykis also recorded interviews for his radio show, The Tasting Room
  • The debut of the DIRECTV Hospitality Sports Marketing Conference with a keynote address by football legend Willie Gault
  • Francisco Gonzalez was the keynote speaker for the Spirits of Mexico Las Vegas
  • Performances by Camp Freddy and 51 Fifty during the Monster Concert Hour
  • Other guests that attended the show included Ashley Ray, Josie and Steve Stevens, Kaya Jones and cast members from the new Vegas show Absinthe.
  • Packed parties each night at the hottest clubs including HAZE, PURE and the Marquee

The Nightclub & Bar Convention and Trade Show, which is the country’s pre-eminent beverage, bar and nightclub event, is part of the Nightclub & Bar Media Group owned by Questex Media Group LLC. The Nightclub & Bar Media Group serves owners and managers of bars, nightclubs, independent and chain restaurants, hotels, resorts, and casinos with the Nightclub & Bar magazine, nightclub.com, numerous targeted electronic newsletters and events including the new Hospitality Sports Marketing Conference presented by DIRECTV.


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